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Guides for pages that need to be found and cited

Read the short answer first, then use the examples and checklists to improve a real page.

Generative engine optimization

What GEO, LLM SEO, AI search optimization, and AI content optimization have in common, and how to build a page people can use.

Read the guide

How to get cited by AI

A practical page workflow with an independent section on Google AI Overviews and what it does not prove.

Read the guide

AI visibility tools

A realistic evaluation framework for generative engine optimization tools and answer engine optimization tools.

Read the guide

Choose a learning path

Start with the decision you need to make

These three paths use different evidence. Follow the shortest path that answers your question, and stop when the evidence no longer supports the claim.

  1. 01

    I need to improve one public page

    Make the page easier to cite

    Work from the reader's question to the answer, qualifications, sources, and publisher details. Finish by checking the rendered page, not the draft.

    Use it to

    • Find missing answers, evidence, scope, and ownership signals
    • Turn a broad page into a sequence a reader can verify
    • Choose a concrete page edit before changing markup

    It cannot prove

    That ChatGPT, Gemini, Perplexity, Google AI Overviews, or another provider used the page in a live answer.

    Follow the page workflow

  2. 02

    I need a repeatable editing method

    Use GEO as page work, not a slogan

    Connect one audience question to a direct answer, supporting detail, primary sources, and technical access. Review meaning before adding more schema or keywords.

    Use it to

    • Separate useful GEO work from keyword stuffing
    • Order content, source, structure, and access checks
    • Review an edit against the reader's task

    It cannot prove

    Live visibility, a ranking increase, or a causal relationship between one page edit and a later citation.

    Read the GEO workflow

  3. 03

    I need to choose the right measurement

    Separate a page audit from live visibility

    Match the decision to the evidence. Page audits inspect a URL, focused tools answer one technical question, and visibility studies preserve prompts, providers, times, and returned sources.

    Use it to

    • Choose between an audit, a focused checker, and repeated observation
    • Distinguish a brand mention from a linked source citation
    • Identify the evidence a credible result should retain

    It cannot prove

    That one provider response represents every prompt, audience, region, model, or point in time.

    Compare measurement types